Jeremy Clarkson brings Nofence to Clarkson’s Farm
When season four of the popular Amazon series Clarkson’s Farm hits screens, viewers will see something brand new at Diddly Squat Farm: Jeremy Clarkson using Nofence for his goats.
The series follows Clarkson, best known from the car show Top Gear, in his life as farmer. With his signature humour and a curious approach to sustainable farming, he continues to explore how technology can simplify everyday life on the farm.
A new approach to livestock management
In the episodes launched on Friday May 30, Clarkson tackles a familiar farming challenge as he works out how to manage livestock in scrubland terrain. He turns to Nofence for the solution. It makes perfect sense as Nofence is built to help farmers who deal with uneven ground and hard-to-fence areas, something many can relate to.
Instead of installing physical fencing, livestock graze in open pasture within a virtually defined boundary. The goats, equipped with Nofence collars, graze down bushes and scrub in parts of the farm that would never be fenced and otherwise be left untouched.
Practicing mob grazing, once an area is grazed, moving livestock to new pastures is simple, with no need to put up, maintain, or take down fences. It’s a practical, sustainable and efficient solution that fits well with Clarkson’s forward-thinking approach.
“When they were fully compliant, I could release them to do the job I bought them for in the first place, which was to clear the brambles in all the inaccessible parts of the farm. In 5 minutes one bramble bush is really in trouble. That’s fantastic.”
– Jeremy Clarkson
Supporting sustainable farming
Clarkson’s use of Nofence, a Norwegian-developed technology, demonstrates how far virtual fencing has come in being a valuable tool for farmers to use in managing their livestock sustainably with the environment and nature being at the forefront of farming practices today.
Nofence is now used by thousands of farmers across Europe and the US. Its appearance on Clarkson’s Farm marks the first time the product reaches a large international TV audience.
"We often see that farmers who start using Nofence are open to new ways of running their operations, because they want more flexibility in their everyday lives. The experience Jeremy Clarkson is having is similar to what many of our users describe – that it brings a simpler everyday life, with more room to adapt and greater peace of mind. Being able to contribute to that experience is something we value highly", says Joachim Kähler, CEO of Nofence.
Kähler believes the feature on Clarkson’s Farm could be an important step for sustainable agriculture worldwide, not just for Nofence.
"The world needs to see that farming more sustainably can also lead to greater efficiency", says Kähler.
Goats, technology, and classic Clarkson humour
How does Clarkson handle virtual fencing? Expect the full Clarkson experience: humour, skepticism, curiosity, and a healthy dose of hands-on learning. The episodes are both entertaining and a real glimpse into modern grazing.
Curious to see how Nofence works in practice?
